![KK_Hero_AW2.jpg](https://static.wixstatic.com/media/9c3f79_084e56280ccf48bf8b2f9271c2fb904c~mv2.jpg/v1/crop/x_2,y_0,w_2196,h_1611/fill/w_856,h_633,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/KK_Hero_AW2.jpg)
Kurt Geiger Rebrand and Autumn/Winter Campaign
branding . CAMPAIGN . digital
For Autumn Winter 2018 Kurt Geiger launched a new campaign combined with a full rebrand across all digital touch points including website, ads and emails, as well as in-store graphics and press lookbooks. The initial concept by Wednesday put the focus on characterful style: style being the Kurt Geiger product, and the character is how you wear it. No backdrops or locations, just engaging characters in dynamic poses, with a focus on personality and product.
![KG_2_Devices_AW1.jpg](https://static.wixstatic.com/media/9c3f79_944704810d5e43e49d6f616e8dba3b72~mv2.jpg/v1/crop/x_224,y_183,w_1526,h_1826/fill/w_518,h_620,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/KG_2_Devices_AW1.jpg)
Updated responsive homepage
Style is what you wear.
Character is how you wear it.
Streamlined homepage.
New bold font & reduced copy.
Confident & stylish.
![KG_Ludo.jpg](https://static.wixstatic.com/media/9c3f79_8cb75f7d04a84089af7fab7009d2be4d~mv2.jpg/v1/fill/w_366,h_366,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/KG_Ludo.jpg)
![KG_2iPads_shoe.jpg](https://static.wixstatic.com/media/9c3f79_6ca68bfab3fa4328904e11fdde75f126~mv2.jpg/v1/crop/x_497,y_22,w_3835,h_2961/fill/w_646,h_499,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/KG_2iPads_shoe.jpg)
![KURT_GEIGER_ALICE_DELLAL_0002_CAMPAIGN_0](https://static.wixstatic.com/media/9c3f79_e27525a12a0441069b31b9727bbc4f0d~mv2.jpg/v1/fill/w_223,h_356,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/KURT_GEIGER_ALICE_DELLAL_0002_CAMPAIGN_0.jpg)
No props. No adornment. No location.
Just character and style.
![KG_PDP_iPad_1.jpg](https://static.wixstatic.com/media/9c3f79_efe51d53492d4518b3302fd96daaf181~mv2.jpg/v1/crop/x_272,y_203,w_1091,h_1403/fill/w_501,h_644,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/KG_PDP_iPad_1.jpg)
Updated PDP and PLP
Don’t ask for attention.
Do something attention-worthy.
![1338357999.jpg](https://static.wixstatic.com/media/9c3f79_bbf71b39516b41e696a7454ecf5b1563~mv2.jpg/v1/crop/x_96,y_114,w_1398,h_1363/fill/w_388,h_378,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/1338357999.jpg)
Partnering with UX team to update
- style guide
- content
- customer journeys
We are - characterful, stylish, elevated, effortless
We are not - brassy, every day, overly feminine or only for special occasions
![KG_Insta_Post_2.jpg](https://static.wixstatic.com/media/9c3f79_38f60836e3624e6d92f16c4e19825d1e~mv2.jpg/v1/fill/w_273,h_338,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/KG_Insta_Post_2.jpg)
![Denny_Gif.gif](https://static.wixstatic.com/media/9c3f79_50d5127ce79745aca7f21e86dc7a993c~mv2.gif)
![KG_Insta_Post_2.jpg](https://static.wixstatic.com/media/9c3f79_38f60836e3624e6d92f16c4e19825d1e~mv2.jpg/v1/fill/w_274,h_340,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/KG_Insta_Post_2.jpg)
![Pink-Tweed-Kensington.gif](https://static.wixstatic.com/media/9c3f79_87d8b4e958a54242bf118f830d27e360~mv2.gif)
![KG_Insta_Post_2.jpg](https://static.wixstatic.com/media/9c3f79_38f60836e3624e6d92f16c4e19825d1e~mv2.jpg/v1/fill/w_273,h_339,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/KG_Insta_Post_2.jpg)
![Ezra-Loafer-gif.gif](https://static.wixstatic.com/media/9c3f79_19208f321a8d496aaadd34b16dabb7bf~mv2.gif)
Adding personality through motion
New responsive email templates.
![Emails-same-length-launch.jpg](https://static.wixstatic.com/media/9c3f79_6654d1efac9a423b813e0582e5df4074~mv2.jpg/v1/crop/x_41,y_33,w_783,h_5122/fill/w_153,h_1002,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Emails-same-length-launch.jpg)
![Emails-same-length-trainers.jpg](https://static.wixstatic.com/media/9c3f79_7411623cd3314db3a5e708e3ab173434~mv2.jpg/v1/crop/x_48,y_0,w_779,h_5157/fill/w_143,h_944,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Emails-same-length-trainers.jpg)
![Emails-same-length-new-in-2.jpg](https://static.wixstatic.com/media/9c3f79_81411cc5b7e14c8989ec4d8e14781a12~mv2.jpg/v1/crop/x_43,y_0,w_784,h_5157/fill/w_148,h_972,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Emails-same-length-new-in-2.jpg)
Don’t impose a style.
Offer great style choices.
![KURT_GEIGER_REECE_KING_0001_CAMPAIGN_011](https://static.wixstatic.com/media/9c3f79_7eabfb439add4b1fafd68bca998628af~mv2.jpg/v1/crop/x_212,y_3,w_1176,h_2633/fill/w_366,h_819,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/KURT_GEIGER_REECE_KING_0001_CAMPAIGN_011.jpg)
Stripped-back header and footer.
Clean, clear design.
Let the product speak for itself.