Mini Miss KG
illustration . print
Vinyl artwork for a pop-up in Harrods for Mini Miss KG, Kurt Geiger's childrenswear brand. The illustrations are inspired by the characters used on shoes and bags. Due to their popularity, I also created a matching colouring book and stickers, that were given out as a gift with any Mini Miss KG purchase during the event.
The event ran over Easter and included face painting, a colouring-in station, and a design-your-own-trainer competition which was shared on social media to promote the pop-up.
vinyl artwork
Mini Miss KG Popup @ Harrods, London
PRINT & DIGITAL ASSETS
The characters were also developed to create a colouring book and stickers, which were given out as a free gift with any Mini Miss KG purchase.
They were also used across digital channels and to create a 'design your own trainer' competition.
Social promo
Stickers
Colouring book
POS
Competition template
Competition entries
Responsive homepage
